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Traditional versus modern way of children education - their relationship to old age and its impacts on society
DOBALOVÁ, Iveta
This bachelor thesis deals with the differences between traditional and modern way of children education and their relationship to old age an its impacts on society. In the theoretical part of my thesis I divote the traditional intergenerational cohabitation and todays modern family, where seniors are no longer part of close family, but (it they are self-sufficient) they live alone or in some sanitary facilities. This thesis deals with respect for seniors, intergenerational solidarity and behaviour of children to seniors. The practical part of my bachelor thesis includes usearch based on questionnaire, that focused on opinions of seniors and parents on this problematics.
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Facility management as an integrated management system of estate
Roudná, Veronika ; Macek, Daniel (referee) ; Kuda, František (referee) ; Michna, Tomáš (referee) ; Tichá, Alena (advisor)
The dissertation deals with facility management as an integrated property management system and presents methodological instructions on how to evaluate the degree of benefit of facility management for the company. Facility management manages the supporting processes of the main business and is understood as a necessary financial cost for the operation of the company. The elaborated literary research deals with the definition of facility management in a general concept, describes the current state with statistical data and outputs from the conducted questionnaire surveys. The work presents the differences in the understanding of facility management in various EU countries, in the country, and it is carried out on a SWOT basis for the assessment of facility management in the Czech Republic and Lithuania. The main research of the work deals in detail with the evaluation of the indicators of the degree of fulfillment of the implemented support processes. The dissertation defines a mathematical model for evaluating the benefits of facility management and determines the method of calculation. The designed calculation model is applied to the selected data sample and the functionality of the model is verified.
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On-line Marketing Communication
Vybíhal, Tibor ; Kaňovská, Lucie (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "On-line marketing communication" is a proposal to improve on-line marketing communication of a selected IT company. In theoretical part of the thesis most important terms and methods are defined. In analytical part a selected company is characterized, macroenvironment, microenvironment, marketing and communication mix of a selected company and then a questionanire survey is elaborated. In conclusion, based on gained outputs a specific own proposals for improving a on-line marketing communication of a selected company are developed.
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Shopping atmosphere in the selected retail unit
MILAN, Jan
The main objective of my diploma thesis was to conduct an analysis of the shopping atmosphere at a selected retail unit from the perspective of Czech consumers, and the development of recommendations for its possible improvement. The main method selected for the analysis and for the actual investigation consisted of a questionnaire survey among customers. The retail unit selected for the research was Electro World České Budějovice. An analysis of the shopping atmosphere of ElectroWorld České Budějovice shows that most customers perceive it positively. This can be confirmed and identified by the fact that customers return to this store and make repeated purchases.
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The Proposal of Marketing Mix
Nevrlá, Lenka ; Zdražil, Tomáš (referee) ; Novák, Petr (advisor)
The Master’s thesis deals with the evaluation of the marketing mix of the specific business subject. It compares teoretical knowledges of the individual elements of the marketing mix with the reality. It analyses internal and external subject’s environment and it evaluates the questionnaire survey focused on the found problems of the individual elements of the marketing mix. The result is proposal fot the improvement of the current status of the marketing mix.
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The prospects of farm production franchising
KALTOUNKOVÁ, Jana
The aim was to assess the existing experience of franchisers and franchisees in the area of farm production. The research was carried out qualitatively in a form of structured interviews, and also quantitavely in a form of a survey. Franchisers were addressed by the structured interviews and the franchisees by the survey.
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Quality of cereal seed in the Czech Republic
BENKOVÁ, Ludmila
High quality multiplication material is created directly on a field. It's always about relation between seed and environment which is influenced by farmer. Within the Czech Republic the samples of certified cereal seeds were taken from the representative farmers, farm cooperatives and agricultural companies. After that they were subsequently analysed. The whole mentioned seed samples of the year 2013 comply with the legislative requirements. The term "seed quality" is often perceived as a subjective matter. Via questionnaire miniresearch it was found out how growers perceive offer and certified seed quality. At the same time the analyse of the actual certified organic seed need in the Czech Republic was carried out according to the given data of Central Institute for Supervising and Testing in Agriculture. The results doesn't correspond to the real cereal organic seed offer. The present situation in certified seed quality and organic seed offer represents an appeal for improvement and the future necessary amendment to the low.
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Sales promotion in selected retail unit
CINÁDROVÁ, Veronika
The aim of the thesis is a research focused on the current forms of sales promotion. The theoretical part is dedicated to the study of theoretical knowledge. There is described a brick-and-mortar store (a typical stone shop), its history, meaning, structure and function. There is described marketing communication communication process and the individual tools such as advertising, sales promotion, personal sale, public relations and direct marketing. Sales promotion includes for example coupons, product samples, cost-effective packing, consumer's competitions, tasting etc. and supports shopping consumer behaviour, especially for a short time. At the same time the practise field research is realized in the local commercial unit BILLA. Through the questionnaire survey, the customers in the retail unit are asked personally. Finally, it is evaluated the research from the point of consumer protection view and the results are assessed.
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Protected designation of "Czech beer" and its position on the Czech market
POLANECKÝ, Lukáš
The aim of this diploma thesis is protected designation of "Czech beer" and its position on the domestic market through a questionnaire survey, awareness of the Czech population on the identification of products brand "Czech beer". In this thesis discussed the individual protected designation indicating the legislative rules that protected these markings define and put into effect. They included specific requirements for granting a protected geographical indication (CHZO) "Czech beer", specifying the requirements for the individual raw materials, production technology and inspection of products bearing this mark. In the practical part of the work was carried out a questionnaire survey which aims to map the awareness of the Czech population CHZO "Czech beer". The questionnaire survey showed that about half of the respondents are aware of the use of the "protected geographical indication". More than half marking "Czech beer" does not know, and only 10 % of respondents knew that the name "Czech beer is protected geographical indications of the European Union, whose purpose is to preserve the good name and quality of the beer produced in the Czech Republic. In particular, the importance of this label, why is introducing some breweries and why do you ask for, it seems to be a distinct people known. But itself idea of the product specifications marked "Czech beer" had only half of the respondents. The questionnaire survey shows that citizens of the Czech Republic should be more informed about the nature of implementation of protected designations in general, but also should be more familiar with the specifics of each label used. It is our aim not only food producers but also merchants that consumers are aware of the importance and promotion of products that are made in the Czech Republic, from local materials and traditional techniques. The positive impulse not only the questionnaire survey, but also as a stimulus for food manufacturers, retailers and other subjects can be perceived "consumer behaviour" of the majority , the majority of respondents - 82% would prefer when buying products labeled "Czech beer".
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Evaluation and motivation of employees in the selected company
STANĚK, Aleš
The main objective of my bachelor work ,,Evaluation and motivation of employees in the selected company? is analyze the present situation and after suggest the possible changes. The work is divided into theoretical and practical part. The theoretical part is focused on knowledge from the specialized literature. This part decribes the motivation, motivational factors, how to make an evaluate interview, methods of evaluation and other important concepts. The practical part contains the characteristics and history of the enterprise, present motivation program and system of evaluation. Below shows the results of the questionnaire survey. On the basis of these results recommendations are designed to improve for the company.
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